Social Bookmarking Sites

Small businesses should use social bookmarking sites — a.k.a. aggregating services — appropriately and at just the right time.

Take the time to understand which of these marketing tools are exactly right for your business. There is a growing selection including:

• Bibsonomy — social bookmarking, publication-sharing, and reference management system; established in 2006 by the University of Kassel in Germany.
• Blinklist — social bookmarking site launched in 2006.
• BookmarkTracker — social bookmarking site founded in 1998.
• CiteULike — social bookmarking site with a reference management system for a user’s academic papers; founded in 2004; based in the U.K.
• Connotea — social bookmarking site with a reference management system for scientists and clinicians; founded in 2004 by Nature Publishing Group, an international publisher of scientific journals.
• Delicious — social bookmarking service that allows users to store, share, and find Web bookmarks; founded by Joshua Schachter in 2003; bought by Yahoo! in 2005.
• Digg — service that allows people to submit and vote on content including news, stories, and blog posts from anywhere on the Web; launched in December 2004 by Kevin Rose and other.
• Diigo — both a tool for individual and collaborative research and a knowledge-sharing community and social content site; Web highlighter and sticky notes; social bookmarking and annotation; social information network; founded in 2005
• Fark — influential news aggregator and edited social networking news site founded in 1997.
• Faves — an “antisocial” bookmarking service that allows users to find and rate websites; founded in 2004; formerly called Blue Dot; relaunched in 2007.
• Furl — social bookmarking site founded in 2003 by Mike Giles; part of LookSmart.
• Jumptags — social bookmarking site that lets users collect, store, share and distribute web bookmarks, notes, RSS feeds, contacts, and more; founded in 2006.
• Mister Wong — Europe’s largest social bookmarking site; originally in German but now in multiple languages; founded by Kai Tietjen in 2006.
• Mixx — news-, photo-, and video-sharing site that allows users to find content they are personally interested in; founded in 2007 by Chris McGill; partnerships with USA Today, Reuters, The Weather Channel, and others.
• Multiply — secure, family-friendly content sharing site founded in 2004 by Peter Pezaris.
• Newsvine — news and opinion social bookmarking site; continuously updated by users; launched in 2006 by veterans of Disney, ESPN, and other media organizations; bought by MSNBC in 2007.
• Propeller — social news aggregator with stories submitted and voted on by users; launched in 2006 by AOL Netscape.
• Reddit — social news site founded in 2005 by Steve Huffman and Alexis Ohanian; acquired by Condé Nast Publications for Wired in 2006.
• Serph — "track buzz in real time"; aggregates results from blog search engines, social media websites, social news websites, and social bookmarking websites.
• Slashdot — “News for Nerds. Stuff that Matters”; influential social technology news and comment site: founded in 1997 by Rob "CmdrTaco" Malda, Jeff "Hemos" Bates, and others.
• SocialMarker — "Fast tagging and posting to all major social websites"; service that makes it easy to submit content to more than 120 social bookmarking sites simultaneously; launched in 2007.
• StumbleUpon — “social discovery” bookmarking and site-rating service with browser toolbars for Internet Explorer and Firefox; founded in 2001; bought by eBay for $75 million in 2007.
• Yahoo! Pipes — composition tool to aggregate, manipulate, and mashup content from around the Web.

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Allied Internet helps its clients understand their social marketing needs and options. We are are almost always available at 1-800-935-1820 — Monday through Friday from 9:00 a.m. Eastern until 5:30 p.m. Pacific.