Our Recommendations
The SEO and Internet marketing recommendations on this page cover some basic issues related to your business website. We'll modify them and add to them from time to time as needed.
Your Site's Content
Google, Yahoo, and Microsoft Live Search are primarily in the information cataloging business, and that they reward sites that have good information.
Many of us now use the search engines instead of the Yellow Pages, but it’s important to understand that the search engines are not in the directory business. Let's say it again: they are in the information cataloging business. Google says that their mission is to organize the world’s information; their mathematicians write algorithms that notice and reward sites with regularly-updated information.
Our most important advice if your goal is long-term success with the search engines: make your site an information source that is clearly better than what your competitors are offering.
Because your site has reliable information that is regularly updated, the search engines will eventually reward your efforts. Visitors to your site will bookmark it because your information is so good — and so up-to-date — that it's worth a return visit from time to time.
As long as it’s all (1) reliable, (2) well-organized, and (3) pertinent to your products and services, the more information on your site the better. Each of those three adjectives is critically important; call us and we'll explain more.
If you have competitors who are serious about their Web sites, you compete with them by making a long-term commitment to content development. A successful business Web site is not a casual or one-time thing. To be successful, your site has to grow by the regular addition of reliable and helpful new information. You also want to update older information on your site. A file that hasn’t been updated in ninety days is already starting to get stale.
What this means for you: freshen up the existing content on your site at least once a quarter, and add new content to your site every month or two.
Many of our clients depend on us for cost-effective content development — research, writing, and/or editing. Call us now at 1-800-935-1820 to discuss how we can help, or contact us using this form.
Answering the Phone and Email
For whatever reason — maybe it’s all the spam e-mail and unwelcome cold calls businesses get — it’s necessary to say that you should be responsive to customers and colleagues who call or e-mail you. This is essential to the success of your business and your Web site.
The failure of smaller businesses to respond quickly seems to be an increasingly common complaint, and anecdotal evidence suggests that businesses that do respond right away are rewarded by clients and prospects.
- If someone e-mails you, reply without delay. Period. If they’ve asked you a question or asked you to do something, but you can’t get to it until tomorrow or the next day, reply immediately and say so.
- If your Web site shows your phone number, at the very least you should answer your phone from 9 to 5, Monday through Friday.
- If people sometimes have to get your voice mail when they call during business hours, return the call very quickly.
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