internet marketing specialist denver
 
 
internet marketing services
 

Trends — Search Engines — The October 2005 Google Shift

Google, the most popular search engine by far, depends on two things:

  1. a complex text-matching algorithm which finds pages relevant to what the searcher has entered in the search box.

  2. the Google PageRank system, which is basically a “vote” by all the other pages on the Web regarding how important a specific Web page is. A link to a page counts as a vote of support.

The Google Shift

On October 18th, 2005, Google began a major algorithm shift which continued for weeks.

Google’s algorithm update changed search engine results pages more than any update during the past two years. For highly competitive keywords, Google wants to list only the most dynamic, popular, authoritative sites to occupy the top 10 places in the “organic” or “natural” rankings. This is the fundamental purpose of all algorithm shifts. Here’s what the shift seems to mean:

  1. Some Web sites’ rankings went up as a result of the shift.

  2. Some Web sites are disappearing from search results, and others are now dropping in the results.

  3. Google may now be assigning even more importance to sites that offer substantive content. Generally speaking, more information about your product or service or field of endeavor should periodically be added to your site. Information on your existing site should be revised, expanded, and updated from time to time.

  4. “Anchor text” — the hyperlinked text that directs a user to the linked URL — may have also become even more important.

Arches National Park

Allied Internet Can Help

Allied Internet watches developments like these and we adjust our SEO (search engine optimization) and marketing strategies as needed.

  1. We are utilize multiple SEO strategies on each site we market, so that the site’s rankings are not dependent on just a single strategies.

  2. As Microsoft heats up the war for search engine customers in 2006, we are very likely to find that SEO for Google and SEO for Microsoft’s search engine are not at all the same thing. Allied Internet will continue to watch developments and keep its clients where they need to be.

Call Allied Internet today to discuss your site's search engine optimization.


Return to Top


The Marketing Process     What is SEO?     Our Recommendations

Pay-Per-Click     Request a Proposal     Search Results Pages

Site Traffic Analysis     Business Blogs     Marketing Trends

Terminology     Web Design     About Us     Contact Us

Privacy     Disclaimer     Links     Sitemap     Home



Allied Internet Productions, Inc.
303-935-1820
800-935-1820

Copyright © 2007 Allied Internet Productions, Inc.
All Rights Reserved
 

 
seo firm