Trends — Organic vs Paid Search Engine Listings

Many online marketing specialists used to believe that search engine optimization services would eliminate the need for pay per click marketing. After front-page placement was secured, the though was that pay per click listings could be discontinued. In essence, this was supposed to allow web sites to maintain traffic and lower marketing costs.

Now although this may still be true for some websites, the truth is that many online businesses — especially those targeting a high number of keywords and a higher number of potential clients — benefit from a combination of organic search engine marketing and pay per click search engine advertising.

Our Recommendation

Internet marketing research has yet to produce a really helpful study on which listings surfers click on more: organic or pay per click. After years of research, our best conclusion is of course that people use both types of listings.

We recommend that web sites serious about their success on the Internet use a combination of organic and paid advertising to capture the most possible targeted visitors for their websites. Call Allied Internet today to discuss the combination of services which is right for your site.

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