Internet Marketing Terminology U - Z

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Visitors to a Web Site — A Special Section

All Time Unique Visitors
The total number of those who made a first-ever visit to a particular site.
Bookmark or Direct
A visitor who came to your site from a a bookmarked link “favorite” or typed in your site's URL in the browser's address field. There is no referrer in this situation.
Daily Unique Visitor
A visitor that comes to your site for the first time in a day. All subsequent visits during the day by the visitor are not considered unique.
Daily Uniques
Refers to the number of visitors to the site that have visited the site for the first time that day.
Monthly Unique Visitor
A visitor that comes to your site for the first time during a calendar month. All subsequent visits during the month by the visitor are not considered a monthly unique visit.
Monthly Uniques
Refers to the number of visitors to the site that have visited the site for the first time that month.
New Visitors
The number of visitors to the site that have visited the site for the first time ever during a particular period of time.
 

 
Web 2.0
A "second phase" of the World Wide Web, focusing on new approaches to creating and distributing content for websites, on interpersonal communication on websites and blogs, and on a gradual decentralization of the right to share and re-use content.
Website
A collection of Web pages linked together to make a single, coherent site.
World Wide Web (WWW
The World Wide Web includes text files, multimedia files, and other network services interconnected by means of a system of hypertext documents. Hypertext Transfer Protocol (HTTP) was created as a way to share data internationally, instantly, and inexpensively using HTML as a creative tool.

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Internet Marketing Terminology

This list of words related to the Internet and the World Wide Web is intended for small businesses. If you want more precise or more technical definitions, we suggest:

  • NetLingo has thousands of definitions that explain the Internet and the online world of business, technology, and communication.
  • Webopedia is a free online dictionary for words, phrases and abbreviations that are related to computer and Internet technology.