Terminology — U to Z

This list of words related to the Internet and the World Wide Web is intended for non-specialists. If you want more precise or more technical definitions, we have listed some resources on our links page.

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Visitors to a Web Site: A Special Section

All Time Unique Visitors

The total number of those who made a first-ever visit to a particular site.

Bookmark or Direct

A visitor who came to your site from a a bookmarked link “favorite” or typed in your site's URL in the browser's address field. There is no referrer in this situation.

Daily Unique Visitor

A visitor that comes to your site for the first time in a day. All subsequent visits during the day by the visitor are not considered unique.

Daily Uniques

Refers to the number of visitors to the site that have visited the site for the first time that day.

Monthly Unique Visitor

A visitor that comes to your site for the first time during a calendar month. All subsequent visits during the month by the visitor are not considered a monthly unique visit.

Monthly Uniques

Refers to the number of visitors to the site that have visited the site for the first time that month.

New Visitors

The number of visitors to the site that have visited the site for the first time ever during a particular period of time.

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