Terminology — J to M

This list of words related to the Internet and the World Wide Web is intended for non-specialists. If you want more precise or more technical definitions, we have listed some resources on our links page.

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KEI

Keyword Effectiveness Index

Keyword

A word or phrase used to find something using a search engine.

Keyword Density

A measure of the number of times a keyword occurs within a web page’s text divided by the total number of words on a web page.

Keyword Prominence

A measure of how high up on a web page a keyword appears.

Lead

A unique visitor that has come from a click-through from a campaign source. A unique visitor is regarded as a lead only upon the first visit to your site. A lead may click-through to your site multiple times, but is still considered a unique lead.

Link Popularity

The number of sites which link to a particular site. Most search engines use link popularity as a factor in determining the search engine ranking of a web site. The higher the link popularity, the higher the ranking. multiple times, but is still considered a unique lead.

Meta Tag

An HTML tag that gives information about the content of a web page. Includes title tag, description tag and keyword tag, among others.

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