Internet Marketing Terminology C - F

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Clickstream: Your use of the Internet — the websites you visit, the pages you look at, the images you download, the online purchases you make, and the email you send and receive — produces your personal "clickstream," which is being recorded and archived in increasingly sophisticated ways, principally for commercial use.
Click-through: The act of clicking on a hyperlink which directs the user to another site; click-through usually refers to a click on an ad which takes the user to the advertiser's website. Click-through rate (CTR) is based on (1) the number of times an ad is clicked and (2) the number of times the ad is viewed. If one hundred people see an ad and two of them click on it and go to the advertiser's site, the CTR is 2%.
Comment Tag: An HTML tag used to hide comments from browsers. A comment tag is placed between symbols . Most search engines will ignore the comments placed between these symbols.
Conversion Rate: The percentage of orders generated per click-through. Therefore 75 orders which result from 100 click-throughs equals a conversion rate of 75%.
Cookie: A cookie is a very small piece of tracking software placed in a file on your computer's hard disk; the cookie identifies you as a return visitor to the website which originally placed it on your computer. Cookies are sometimes used to remember user-selected preferences for a particular website: login information, for example.
Counter: A program or tool that counts the number of visits to a web page.
Cost per Action (CPA): A type of marketing in which a web site gets paid each time an end user performs a desired action.
Cost per Click (CPC): A type of marketing where a web site gets paid each time an end user clicks a link to the advertiser’s web site.
Cost per Thousand (CPM): A type of marketing in which a web site gets paid based on the number of impressions given to an advertiser. Calculated in sets of 1000.
Cross Linking: Linking between pages within the same web site.
Cybersquatting: Cybersquatters register and profit from domain names that are confusingly similar to domain names owned by other companies.

Daily Unique Visitor: A visitor that comes to your site for the first time in a day. All subsequent visits during the day by the visitor are not considered unique.
Daily Uniques: Refers to the number of visitors to the site that have visited the site for the first time that day.
Dead Link: A link to a Web page that does not exist.
Domain Name: A registered term used in the address of your website and e-mail. For example, www.alliedinternetproductions.com and info@alliedinternetproductions.com are two uses of the domain name aicolorado.com
Domain Tasting: Domain tasting refers to the practice of buying large numbers of domain names, testing them to see if they generate valuable traffic, and getting refunds on those that don’t drive website traffic. Domain tasters profit from pay-per-click commissions from the advertising websites they launch for their domain names.
Doorway Domain: A website that consists of mostly doorway pages. The purpose of a doorway domain is to direct traffic to another site. Not a good idea.
Doorway Page: A Web page created specifically for obtaining top search engine positions.
Dynamic Web Site

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Allied Internet Productions, Inc.
303-935-1820