Business blogs are quickly becoming the preferred way to communicate with your clients and with those who could become your clients. Websites will continue to be essential, but a company blog is already being recognized as the key to a successful Internet marketing strategy.
The Purpose of a Business Blog
- Your business website is for promoting your business (marketing and advertising).
- Your business blog is a form of social media, and it's for talking about what you know (public service) and for letting people get to know you and communicate with you (building and nurturing relationships).
Generating New Traffic for Your Site
Your company blog can generate new kinds of online traffic from the search engines; the technology associated with blog software is very powerful in this regard. Blogging is not a quick fix, but there's no question that it's now the way to secure your company’s future online success.
By showing the human face of your company or organization — by being honest and authentic — you can gradually build trust. As your blog begins to mature, it will gradually become a two-way conversation between your company and your target audiences.
The advantage to your company will be gradual — because building credibility takes time — but the long-term benefits will be very real.
Recruiting Talented People
Corporate blogs are already becoming important tools for recruiting the most talented people; they may already be more important than job postings on your website. Potential employees will be able to experience your company’s openness, to get to know some of your people, and to get a good feel for what it’s like to work for your organization.
We Can Help
Allied Internet can help you get ready to start a business blog, and we can assist your company's bloggers during those critical first months. In addition to being writers, researchers, and editors ourselves, we have the technical expertise to set up your blogging software and to manage your blog for as long as you need our support.
Because no two organizations have precisely that same needs, we will customize our services to meet your specific situation.
If you really want to be the best online resource in your industry or your niche — obviously better than your competitors — we can help you achieve your goal. We will help you get started; we can set up and manage your blog; and we can give you writing, research, editing, and creative coaching assistance. Call us and we’ll talk about it.
Email us your phone number — contact [at] aicolorado [dot] com — and we'll call you to discuss business blogging and your other Internet marketing needs and options.
In an attempt to end an increasing number of nuisance calls, we now have an unlisted number. We respond to email almost immediately, and after an initial contact by email, we of course give clients our number.
Allied Internet Productions, Inc.
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