denver internet marketing strategy
denver internet marketing strategy

Denver Internet Marketing Strategy and Services

Allied Internet is a Denver Internet marketing company that specializes in developing Internet marketing strategy for small businesses that are determined to be competitive on the Web.

Far too many businesses find out — only after their new sites have been online for months — that they haven’t got competitive business websites.

Businesses often notice two things — that they're not gradually getting more and more referrals from the search engines, and that their websites aren't turning enough visitors into customers.

With Allied Internet, you'll get:

  • an Internet marketing strategy that's just right for your business — we don't believe in one-size-fits-all online marketing strategies.
  • the fundamental search engine optimization and search marketing that will make it easy for the search engines to understand your business and refer people to you.
  • an understanding of why social media strategy is essential for small businesses.
  • our best work: we'll suggest — based on our fifteen years of experience with small business website strategy — what we would do if we were in your business. We recommend, you decide.

What is Internet Marketing?

Think about Internet marketing as having two components — search marketing and social media strategy. We believe that search marketing is a science and social media strategy is an art.

  • A principal goal of search marketing is to show the search engines that your website has better, more authoritative content than your competitors.
  • Social media strategy involves using a blog or (especially) Twitter to establish and nurture online relationships that will help potential customers get to know you and your business, strengthen your reputation, and drive traffic to your website that you may otherwise have to concede to your competitors. Certain types of businesses will also want a Facebook page.

Search engine optimization (SEO) is part of search marketing, but it is not a comprehensive term for marketing a website. SEO is just the beginning.

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Internet Marketing Collaboration

There are things that you can and should do yourself to market your own small-business website. To be competitive, someone at your small business should serve as your Internet marketing manager. Allied Internet will collaborate with you to make sure you get started on the right track.

Email us your phone number — contact [at] aicolorado [dot] com — and we'll call you to discuss Internet strategy and your Internet marketing needs and options.

In an attempt to end an increasing number of nuisance calls, we now have an unlisted number. We respond to email almost immediately, and after an initial contact by email, we of course give clients our number.

Allied Internet Productions, Inc.
Denver, Colorado

Copyright © 2012 Allied Internet Productions, Inc.
All Rights Reserved


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internet marketing strategy
colorado internet marketing strategy

denver social media marketing

denver social media marketing


Internet Marketing Terminology

  • Search Marketing — also called Search Engine Marketing (SEM) — means making sure that your website has better, more authoritative targeted content than your online competitors.
  • Social Media Strategy involves a long-term commitment of the time it will take to establishing and maintain a Twitter account, for example, and using it to nurture mutually-beneficial online relationships. Instead of ROI, think of ROR — Return on Relationships

Internet Marketing Trends

If your business is not using Twitter, it's time to make the move.

We recommend that you begin by registering for a free personal Twitter account for yourself. Take at least a few weeks getting comfortable with the way Twitter works before you start tweeting yourself. Then you'll be ready to establish a Twitter account for your business.

Remember that Twitter, Facebook, and business blogs are social media, not advertising media.

When you use social media to market your business, be sociable. Use your website to advertise your business, but use Twitter, Facebook, and/or a blog to share what you know and to let people get to know you and your business.

An effective small-business blog, by the way, will be a noncommercial public service site with lots of links.

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