denver internet marketing strategy
denver internet marketing strategy

Denver Internet Marketing Strategy and Services

Allied Internet is a Denver Internet marketing company that specializes in developing Internet marketing strategy for small businesses that are determined to be competitive on the Web.

Far too many businesses find out — only after their new sites have been online for months — that they haven’t got competitive business websites.

Businesses often notice two things — that they're not gradually getting more and more referrals from the search engines, and that their websites aren't turning enough visitors into customers.

With Allied Internet, you'll get:

  • an Internet marketing strategy that's just right for your business — we don't believe in one-size-fits-all online marketing strategies.
  • the fundamental search engine optimization and search marketing that will make it easy for the search engines to understand your business and refer people to you.
  • an understanding of why social media marketing is essential for small businesses.
  • our best work: we'll suggest — based on our fifteen years of experience with small business website strategy — what we would do if we were in your business. We recommend, you decide.

What is Internet Marketing?

Think about Internet marketing as having two components — search marketing and social media marketing. We believe that search marketing is a science and social media marketing is an art.

  • A principal goal of search marketing is to show the search engines that your website has better, more authoritative content than your competitors.
  • Social media marketing means using a blog or Twitter to establish and nurture online relationships that will help potential customers get to know you and your business, strengthen your reputation, and drive traffic to your website that you may otherwise have to concede to your competitors.

Search engine optimization (SEO) is part of search marketing, but it is not a comprehensive term for marketing a website. SEO is just the beginning.

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Internet Marketing Collaboration

There are things that you can and should do yourself to market your own small-business website. To be competitive, someone at your small business should serve as your Internet marketing manager. Allied Internet will collaborate with you to make sure you get started on the right track.

Please call Allied Internet at 303-935-1820 to discuss Internet strategy and your Internet marketing needs and options. Because we serve clients throughout the United States, we are almost always available Monday through Friday from 9:00 a.m. Eastern until 5:30 p.m. Pacific. Call evenings or weekends if that works better for you.

Follow alliedinternet on Twitter for some introductory tweets on Internet marketing and other small business concerns.

Allied Internet Productions, Inc.
Denver, Colorado
303-935-1820

Copyright © 2010 Allied Internet Productions, Inc.
All Rights Reserved


Denver Web Design
Allied Internet Productions


 

internet marketing strategy
colorado internet marketing strategy

denver social media marketing

denver social media marketing


Internet Marketing Terminology

  • Search Marketing — also called Search Engine Marketing (SEM) — means making sure that your website has better, more authoritative targeted content than your online competitors.
  • Social Media Marketing means a long-term commitment to establishing a blog or Twitter account, for example, and using it to nurture mutually-beneficial online relationships.

How can you tell if an “expert” in social media marketing actually knows what he or she is talking about? This brief article about how to evaluate a public relations expert is also good advice about hiring a social media expert. It's written for corporations, but it has helpful information for your small business too.

Internet Marketing Trends

If your business is not using Twitter, it's time to make the move.

We recommend that you begin by registering for a free personal Twitter account for yourself. Take at least a few weeks getting comfortable with the way Twitter works. Then you'll be ready to establish a Twitter account for your business. Here are a few things you can read: Resources: Social Media and Business.

Remember that Twitter, Facebook, and business blogs are social media, not advertising media.

When you use social media to market your business, be sociable. Use your website to advertise your business, but use Twitter, Facebook, and/or a blog to share what you know and to let people get to know you and your business.

An effective small-business blog, by the way, will be a noncommercial public service site with lots of links.

Social Networking Sites

Marketing Your Small-Business Website in an Economy Like This — What You Can Do When You’ve Got More Time Than Money
[Read Article]

Things You Can Do Until the Boss Greenlights a Blog
[Read Article]

Web Design Services

Allied Internet Productions was incorporated in Colorado in June 2000.

Our new Web design site has been online at www.aicolorado.com since April 6, 2009. Be sure to take a look at our Web design portfolio.

Call us at 303-935-1820 to get started on a new competitive website for your business.